Why embracing Unified Commerce is essential for retail success in a post-COVID-19 world

Retail has faced an onslaught of challenges which escalated towards the end of the decade and now COVID-19

The worst thing to do in a crisis is to panic. However, this has – understandably – been the reaction of many retailers.

But now is not the time for panic. It’s the time for action. And the retailers who survive this (and position them to thrive once the crisis is over) are those who are prepared to innovate, have an investment mindset, and commit to creating a consistent experience across all their channels for their customers.

Out of necessity, more customers have turned to e-commerce to meet their needs than ever before. It will only increase consumer expectations that e-commerce and bricks and mortar are connected once the world returns to a degree of normality.

This is why embracing Unified Commerce is something every retailer in the world should be doing right now. Because those who do will be the ones who hit the ground running in a post-COVID-19 world. And future-facing retailers have the power to ensure the recovery after COVID-19 is V-shaped with no W-shaped or L-shaped recession.

If no one spends, everyone suffers. In order to restore confidence for businesses and consumers, people need to start spending again and retailers need to be the catalyst that sparks this.