The worst thing to do in a crisis is to panic. However, this has – understandably – been the reaction of many retailers.
But now is not the time for panic. It’s the time for action. And the retailers who survive this (and position them to thrive once the crisis is over) are those who are prepared to innovate, have an investment mindset, and commit to creating a consistent experience across all their channels for their customers.
Out of necessity, more customers have turned to e-commerce to meet their needs than ever before. It will only increase consumer expectations that e-commerce and bricks and mortar are connected once the world returns to a degree of normality.
This is why embracing Unified Commerce is something every retailer in the world should be doing right now. Because those who do will be the ones who hit the ground running in a post-COVID-19 world. And future-facing retailers have the power to ensure the recovery after COVID-19 is V-shaped with no W-shaped or L-shaped recession.
If no one spends, everyone suffers. In order to restore confidence for businesses and consumers, people need to start spending again and retailers need to be the catalyst that sparks this.
Mathilda Sällberg, Global Retail Buyer at Happy Socks:
"One of the key drivers for us choosing Sitoo as our global point of sale system has been how simple it is to operate, to roll-out and to scale. In addition, Sitoo gives us sales data from our different markets collected in one place."
Kent Karlsson, CIO at Daniel Wellington:
"We were impressed with Sitoo from the start and their solution is the perfect fit. Not only is it simple to use and able to scale with our growth, it’ll also help us deliver an even better experience to our customers, whether that’s in store or online."
Finn Stenberg, COO at Nudie Jeans:
"With Sitoo it becomes easy for us to open up new stores all over the world and to synchronize e-commerce with physical stores."