Understanding the relationship between footfall & sales with a data-driven approach
Improving customer experience (most often referred to as CX) is one of the hottest topics in retail right now. However, ‘above and beyond’ CX can’t be achieved without the help of data and all it encompasses.
Data - and more specifically how data is used - shapes our everyday lives. You might not realize it, but data accompanies you throughout almost every aspect of your life. It influences what content we interact with on social media, what TV shows we stream, what music we listen to and, most importantly, what we buy and who we buy it from.
Using and understanding data - and getting it in real time - is essential if you wish to optimize your store and improve CX.
As forward-thinking retailers, you are probably already aware of the concept of data. You use data every day to help maximize your sales and improve CX. However, you mostly utilize data to optimize with your online and digital sales channels.
All stores and online sales channels are unified with real-time product, inventory, order and customer data. Increasing sales with 30%.
Orders are routed in an efficient way with access to all inventory everywhere. Maximising availability and minimising excess inventory.
With Endless Aisle, Omnichannel fulfillment, enhanced product data and more, the Point of Sale becomes a mobile Point of Service.
The same real-time information everywhere generates customer convenience across stock, purchase, payment, delivery and return.