By changing your mindset to retail software & IT architecture
Retail today is simple. It might not seem like it but, trust us, there’s only one thing you need to get right; your customers should always get what they want.
It doesn’t matter where their journey begins or the first touchpoint they encounter your brand. All that matters is giving them the experience they want, when they want it and wherever they want it. Customers expect a consistent experience across all touchpoints and it’s your job to give it to them.
The retail software you choose - whether it’s a CRM, order management system, footfall counter or a unified commerce platform anchored by point of sale (POS) - and your IT architecture, play essential roles in helping you deliver the kind of experiences your customers desire.
What these experiences look like will differ, not just from brand to brand but from customer to customer.
And that’s why you need a flexible, best-of-breed way of thinking to create systems and processes that work for you and deliver on your customer promise.
A ‘composable’ approach - built on simplicity, adaptability and open innovation means you can quickly adapt to customer needs and market dynamics.
This ‘composable’ approach - built on simplicity, adaptability, open innovation and cost reduction - means you can quickly adapt to customer needs and market dynamics.
Think of it like Lego bricks. You have an open box in front of you. How are you going to slot the pieces together? What colours are you going to use? How can you build the structure you really want and you know is going to work for you? And how will your final ‘structure’ benefit everyone who uses it - whether that’s your associates or customers?
The role of the CIO or CTO in retail today is all about being the ‘master builder’ and assembling the right pieces to create the best solutions that deliver seamless customer journeys and experiences - every single time.
All stores and online sales channels are unified with real-time product, inventory, order and customer data. Increasing sales with 30%.
Orders are routed in an efficient way with access to all inventory everywhere. Maximising availability and minimising excess inventory.
With Endless Aisle, Omnichannel fulfillment, enhanced product data and more, the Point of Sale becomes a mobile Point of Service.
The same real-time information everywhere generates customer convenience across stock, purchase, payment, delivery and return.