Meet us at NRF 2025

Retail's Big Show | Jan 10-14, 2025 | New York

Shopping flowfulness starts here. Let’s go!

At NRF 2025, we’re taking you beyond the buzzwords and into the flow - where shoppers, store associates, and operations exist in perfect harmony; every time and everywhere.

When your retail ecosystem is in flow, the results speak for themselves:

Shoppers walk away smiling.
Associates thrive with the tools they need.
Operations become so smooth, they’re almost invisible.

It’s the kind of experience that turns everyday shopping into something extraordinary. And at NRF, you’ll get to see it in action. Check out all our activities during NRF!

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Flowing through Soho: An exclusive store tour with Sitoo and Onestock

Jan 12, 3:00 pm EST
Join our tour of SoHo’s coolest stores, where cutting-edge retail tech comes to life. Discover firsthand how these innovations shape the future of retail.

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Exclusive retail networking evening at one of NYC’s hidden gems

Jan 12, 6:00 pm EST
Join us for a night of connection and collaboration, in partnership with BigCommerce, Pimberly, OneStock, Xiatech, and Eagle Eye.

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The power of customer recognition – Breakfast event

Jan 13, 08:00 am EST
Join us for breakfast and dive into the transformative power of customer recognition – a key driver of loyalty and customer experience.

From breakfast to boutique: explore shopping flowfulness in action

Jan 12-14, 10:30 am EST
Ride along on an exclusive SoHo store tour right after the Retail Revelations event and experience ground-breaking retail tech firsthand.

Modernizing the in-store experience through a composable POS and Unified Commerce Platform

Jan 10, 12:00 pm EST
Learn how Nordic luxury retailer Illum made their shopping experiences simpler, safer and more flowful by replacing legacy systems with composable architecture. Join the panel with Mobarak Said from Illum and Isabell Aakervik from Sitoo at AWS Future of retail event in New York.

Take a break from NRF and cruise through the streets of NYC in our Retail Ride

Jan 12-14
Take a break from The NRF and swap the shouting for champagne. The Retail Ride is the Sitoo office on wheels - a place to relax, chat, and be transported between venues and events during NRF.

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Live demo of Sitoo

Stop by the Zebra booth #3303 at NRF to get a demo of Sitoo POS and Unified Commerce Platform.

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Experience Sitoo & SML RFID

Explore how item-level RFID blends together with world-leading POS technology in booth #5257.