RBC Tech Session - The Power of MACH | Stockholm

How to unlock the future of commerce

There’s a quiet revolution happening behind the scenes of retail tech where new technology, referred to as MACH architecture, is drastically changing the face of retail.

MACH technologies support a swappable enterprise tech stack in which every component is pluggable, scalable, replaceable, and can be continuously improved through agile development to meet evolving business requirements. In this technical breakout session we deep dive into the HOW of MACH technology. Take the chance to broaden your mind and gain new knowledge!

Meet the MACH technology senseis

During one hour, we put four MACH experts from MACH certified solution providers in one room to talk about how the retail CIO or CTO can approach MACH architecture. How can this mindset and technology stack be applied to the technical infrastructure of your retail business? What are the true benefits of MACH technology, and how do you avoid potential pitfalls?

With more than 20 years of experience in IT and e-comm, Mortens main mission is to help global brands achieve their digital ambitions. He is part of the MACH Alliance Tech Admission panel, as well as a frequent podcast guest and industry speaker.

Morten Næss

EVP Technology, Bluestone PIM

Jimmy brings great passion about new technology, as well as frustration over legacy technology holding CX professionals back from launching innovative ideas. Prior to founding Occtoo, Jimmy founded and acted as CTO at inRiver, a globally recognized PIM System.

Jimmy Ekbäck

CTO and Co-founder, Occtoo

John brings a wealth of expertise from the eCommerce sector. His primary focus is on enabling retailers to optimize their operations for maximum efficiency and to provide exceptional customer experiences.

John Osvald

CPO, Brink Commerce

sitoo_2023_isabell_aakervik_event_hshot (1)

Isabell has more than two decades of extensive international experience in both retail and software, acquiring deep knowledge and understanding of how IT and digital solutions can benefit businesses.

Isabell Aakervik

Chief Expansion Officer, Sitoo

Agenda

11:00

11:10

Short takeaways and question from the morning seminars

11:10

11:20

What is MACH architecture at its core

11:20

11:30

MACH technologies deliver speed, flexibility and scalability

11:30

11:40

How to approach MACH architecture

11:40

11:50

What are the true benefits, and pitfalls to avoid

11:50

12:00

Open discussion & wrap up

Venue

Filmstaden Sergel
Hötorget 3, 103 91 Stockholm

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