We have new friends – and they’re steering the micromobility revolution across the Nordics.
E‑Wheels started in a home garage in 2014, with a simple belief: electric unicycles, bikes, and scooters aren’t just fun - they’re the future of urban travel. Fast-forward and now they’re now the largest retailer of personal electric vehicles in Scandinavia, serving over 150,000 riders with everything from commuter e-bikes to zippy e-scooters.
They didn’t stop at sales. As legislation opened doors in 2018, E‑Wheels pushed even harder - adding more models, building workshops across Norway and Sweden, and making sure riders get choice, quality, and post-purchase care they can count on.
Now, with Sitoo in the saddle, E-Wheels is supercharging their in-store experience. Unified tech across every channel means store teams have everything they need at their fingertips, making it easier to give customers great service, accurate advice, and a smooth ride from first browse to first buzz down the street.
Their journey is electric, and we’re thrilled to be part of the ride.