We have new friends - and they’re the heart of Sweden’s tech and gaming scene.
Webhallen isn’t just a retailer. They’re a cultural institution for gamers, tech enthusiasts, and digital explorers across Sweden. What started in a Stockholm apartment in 1999 has grown into a nationwide network of stores and a thriving online platform, offering everything from high-end gaming rigs to the latest in consumer electronics.
For over two decades, Webhallen has built a reputation for deep product knowledge, a passionate community, and a commitment to delivering top-tier tech at competitive prices. Their stores are more than just places to shop - they're hubs where enthusiasts gather, share, and celebrate their love for technology.
Now, with Sitoo, Webhallen is taking a bold step into the future of retail.
As CIO Peter Joelsson puts it: “At Webhallen, we’ve been transitioning from a legacy system that was built in-house to a more open, integrated ecosystem. The question we constantly ask ourselves is: What’s our secret sauce? What value can we uniquely deliver that others can’t? For example, why should we build our own omnichannel solution when others have already perfected it? Instead, we focus on what makes us great and let others do the things they are best at.”
It’s this mindset that led to the partnership with Sitoo. By handing the reins of omnichannel tech to the experts, Webhallen can stay laser-focused on delivering the kind of knowledge, service, and experience that sets them apart.
Their store teams are now empowered with tools that let them spend less time behind the counter and more time face-to-face with customers - sharing insights, solving problems, and bringing passion to every interaction.
This isn’t just retail tech. It’s the next level of what Webhallen does best.
