Retail Breakfast Club

Bringing the Future of Retail to Life

November 12 Stockholm

Limitless Retail: How game-changing tech is bringing next gen stores to life

Customers expect more from their shopping experience. In their eyes, there’s no difference between digital channels, marketplaces and physical stores.That’s why the world’s leading retail brands are using game-changing technology to bring next generation stores to life. Listen to the latest retail trends and insights from three industry experts on November 12.


Digitalization of the physical store on the customer's terms

Jens Levin, CEO and co-founder of Sitoo, is passionate about helping retailers around the world revolutionize their customer experience with state-of-the-art, world leading technology. Why does physical retail still matter, and why do retailers need to act now when it comes to investing in game changing tech?

Jens Levin

CEO and Co-founder, Sitoo


Evolving shopping habits in an increasingly digitalised retail space

Viveka Söderbäck, Klarna’s expert on consumer behaviour, shares insights about shoppers preferred choice of channels today and their expectations of what tomorrow will bring. This session focuses on the opportunities created by the rapidly increasing digitalisation of the retail space.

Viveka Söderbäck

Consumer Insights Manager, Klarna


The Impact of the retail shift - What's hype and what's reality?

Mark Thomson from Zebra Technologies investigates the global retail landscape to answer the question what’s real and what works when building a visionary retail strategy in a digital world. Mark explores technologies from RFID to robotics and smart carts to AI and looks to determine between hype and reality.

Mark Thomson

Director of Retail Solutions EMEA, Zebra Technologies



Breakfast mingle & registration

The morning starts with a nice breakfast buffet. Have a coffee, something to eat and talk to business colleagues. Take the chance to get a demo and chat with industry experts, before it's time for the seminar.


Seminar on stage

Listen to, be inspired by and gain new insights from industry experts on how to get a head start in the ever changing world of retail.


Filmstaden Sergel
Hötorget 3, 103 91 Stockholm, Sweden

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Retail Breakfast Club

Every year, retailers & experts from all over the Nordic region gather in Stockholm to participate in the Retail Breakfast Club.



Anna Wikland, Industry Head Retail at Google, talked about the rapid digital development and the retail of the future.



Sam Rihani, Country Manager at Facebook, spoke about the mobile movement and the importance to be where the customers are.



Joel Brosjö, Vice President at Soundtrack Your Brand, spoke about how the power of music affects the shopping experience.